Pricing & margins

Set your retail prices and wholesale tier, all keyed to your Shop ID.

MSRP is the baseline

Every product in the catalog has an MSRP — price, in cents. It’s two things at once: the suggested retail price, and your default cost. Sell at MSRP and you earn $0. Profit is the gap you open between what a shopper pays and what the product costs you.

Two levers

You open that gap from either side — raise the top, lower the bottom, or both.

Raise your retail price

Sell the $24 canvas for $28 and keep $4 on every order. You set the price per product; the shopper pays what you set.

Lower your cost

A wholesale subscription drops your cost — say $24 → $20 — so you keep $4 even at MSRP, or $8 at $28. Higher tiers and more volume unlock better wholesale pricing.

The two stack. Lowering cost to $20 and selling at $28 keeps $8 an order — the levers are independent, so you tune margin and price competitiveness separately.

Resolved server-side

Both levers are configured per shop and keyed to your Shop ID. The price a shopper pays is always resolved server-side from that ID at checkout — never read from the URL — so a buy link can be fully public without exposing or risking your pricing.

Set retail prices and your wholesale tier in the dashboard. Changes apply to every channel at once, because every channel resolves the same Shop ID.